Privacy Policy

RBH Medical Center Privacy Policy

RBH Medical Center("RBH Medical Center," "we," "our," or "us") is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule appointments, receive medical care, or otherwise interact with our practice.

This Privacy Policy applies to information collected through our website, patient portal, online forms, telephone calls, text messaging, telehealth services, and in-person visits to our offices.

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 1. Information We Collect

We may collect the following categories of information:

A. Personal Information

* Full name

* Date of birth

* Mailing address

* Telephone number

* Email address

* Emergency contact information

B. Protected Health Information (PHI)

In accordance with the Health Insurance Portability and Accountability Act (HIPAA), we may collect:

* Medical history

* Diagnoses

* Treatment plans

* Medication lists

* Insurance information

* Laboratory and imaging results

* Other health information necessary to provide medical care

C. Website and Technical Information

When you visit our website, we may automatically collect:

* IP address

* Browser type

* Device information

* Operating system

* Pages viewed

* Date and time of access

* Cookies and similar tracking technologies

We do not sell your personal information.

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2. How We Use Your Information

We use your information to:

* Provide medical evaluation, treatment, and follow-up care

* Schedule and confirm appointments

* Communicate regarding your healthcare, prescriptions, referrals, billing, and office updates

* Verify insurance eligibility and process claims

* Improve our website, services, and patient experience

* Meet legal, regulatory, and accreditation requirements

* Maintain the security of our systems and records

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3. How We Protect Your Information

We maintain appropriate administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure.

These safeguards include:

* HIPAA-compliant electronic health record systems

* Secure user authentication and access controls

* Data encryption where appropriate

* Routine security monitoring

* Workforce privacy and security training

* Policies governing the proper handling of patient information

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 4. When We Share Your Information

We may disclose your information only as permitted or required by law.

A. Healthcare Providers

To coordinate your medical care with physicians, specialists, hospitals, laboratories, pharmacies, and other healthcare providers involved in your treatment.

 B. Insurance Companies

To verify benefits, obtain prior authorization, submit claims, and process payments.

C. Business Associates

To trusted service providers who perform functions on our behalf (such as billing companies, laboratories, IT providers, and electronic health record vendors). These organizations are required to safeguard your information through HIPAA-compliant Business Associate Agreements.

 D. As Required by Law

We may disclose information when required for:

* Public health reporting

* Court orders or legal proceedings

* Law enforcement requests

* Government oversight activities

* Other circumstances permitted under HIPAA or applicable law

E. Text Messaging and Mobile Information

If you choose to receive text messages from RBH Medical Center, your mobile phone number and SMS verbal consent will be used solely to provide appointment reminders, healthcare communications, and other practice-related notifications.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.

We do not use or disclose your information for marketing purposes without your written authorization, except as otherwise permitted by law.

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5. Your Rights Under HIPAA

You have the right to:

* Inspect and obtain copies of your medical records

* Request corrections to your medical records

* Request restrictions on certain uses and disclosures of your information

* Request confidential communications by alternative methods or locations

* Receive an accounting of certain disclosures of your Protected Health Information

* Receive a copy of our Notice of Privacy Practices

* File a complaint if you believe your privacy rights have been violated

To exercise any of these rights, please contact our office at (804) 526-2816.

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6. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve functionality and enhance your browsing experience.

You may configure your browser to refuse cookies; however, some website features may not function properly.

We may use website analytics tools to understand how visitors use our website. These tools collect aggregated information and generally do not identify individual users.

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7. Third-Party Websites

Our website may include links to third-party websites for your convenience. RBH Medical Center is not responsible for the privacy practices, content, or security of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

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8. Telehealth Privacy

Telehealth services are provided using secure, HIPAA-compliant technology whenever required. We take reasonable steps to protect the confidentiality and security of all virtual healthcare visits.

Patients are encouraged to participate in telehealth visits from a private location and to use secure internet connections whenever possible.

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9. Children's Privacy

We do not knowingly collect personal information online from children under the age of 13 without parental or legal guardian consent, except as permitted by law.

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10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws.

Any updates will become effective on the revised Effective Date and will be posted on our website.

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11. Contact Us

If you have questions about this Privacy Policy or your privacy rights, please contact us:

RBH Medical Center

Main Office (Colonial Heights) : (804) 526-2816

Office (Hopewell): (804) 668-5978

Call or Text: (804) 915-3064

Website:  [www.rbhmedicalcenter.com](http://www.rbhmedicalcenter.com)

Locations: Colonial Heights and Hopewell, Virginia

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**Disclaimer**

This Privacy Policy is provided for informational purposes only and does not constitute legal advice. Because healthcare privacy laws may change, RBH Medical Center recommends that this Privacy Policy be periodically reviewed by qualified legal counsel to ensure continued compliance with HIPAA, state privacy laws, and other applicable regulations.