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RBH Medical Center www.rbhmedicalcenter.com
Colonial Heights & Hopewell, Virginia
RBH Medical Center ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule appointments, or receive care at our offices.
This policy applies to information collected through our website, in-person visits, phone calls, online forms, telehealth services, and any other interactions with RBH Medical Center.
1. Information We Collect
We may collect the following categories of information:
A. Personal Information
Name
Date of birth
Address
Phone number
Email address
Emergency contact information
B. Health Information (Protected Health Information – PHI)
Collected in compliance with HIPAA:
Medical history
Diagnoses
Treatment information
Medication lists
Insurance information
Test results
C. Website & Technical Information
IP address
Browser and device details
Pages visited
Cookies and analytics data
We do not sell your personal information.
2. How We Use Your Information
We use your information to:
Provide medical care and treatment
Schedule appointments
Communicate regarding your health, services, or billing
Verify insurance eligibility
Improve website performance and patient experience
Comply with legal and regulatory requirements
3. How We Protect Your Information
We use industry-standard administrative, technical, and physical safeguards to ensure the confidentiality, integrity, and security of your information. These include:
HIPAA-compliant electronic systems
Access controls and authentication
Encryption where applicable
Staff training on privacy and security procedures
4. Sharing Your Information
We may share your information only as permitted by law, including:
A. With Healthcare Providers
To coordinate your care.
B. With Insurance Companies
For billing, claims processing, and eligibility verification.
C. With Business Associates
Companies that provide services such as billing, labs, or IT (all bound by HIPAA agreements).
D. As Required by Law
Such as public health reporting or court orders.
We do not share information for marketing without your written permission.
5. Your Rights Under HIPAA
You have the right to:
Access your medical records
Request corrections to your records
Request limits on how your information is used or disclosed
Request confidential communication methods
Receive a list of certain disclosures (Accounting of Disclosures)
File a complaint if you believe your privacy has been violated
To exercise your rights, contact our office at 804-526-2816.
6. Cookies and Website Analytics
Our website may use cookies or similar technologies to improve user experience. You can adjust browser settings to refuse cookies, but some features may not function properly.
We may use analytics tools to understand how visitors use our site. These tools do not identify you personally.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.
8. Telehealth Privacy
Telehealth services are provided through secure, HIPAA-compliant platforms. We take steps to ensure confidentiality of virtual visits.
9. Children’s Privacy
We do not knowingly collect information from children under 13 without parental consent.
10. Updates to This Privacy Policy
We may update this Privacy Policy periodically. The updated version will have a revised effective date and will be posted on our website.
11. Contact Us
If you have questions about this Privacy Policy or your rights, please contact:
RBH Medical Center
Phone: 804-526-2816
Phone: 804-668-5978
Phone/Text: 804-915-3064
Website: www.rbhmedicalcenter.com
Locations: Colonial Heights & Hopewell, VA
This Privacy Policy is provided for informational purposes and is not legal advice. For legal compliance, you may wish to have this document reviewed by a healthcare attorney.